Findings & Research
Other Research Projects
The Alumni Attitude Study is committed to translating research and development in the field of alumni relations into ways that our clients can better manage their alumni relationship. As a result, we are working on a number of projects that put us at the leading edge of research on communication, programs, and giving.
Alumni Magazine Content Research
One of the areas of concentration for the Alumni Attitude Study is how effectively universities and alumni associations communicate with their alumni through a variety of mediums. AAS benchmarks suggest that certain topics are particularly important to alumni as they form their opinion about how well the university is performing overall. We believe those institutions that effectively address these issues will increase alumni loyalty, participation and giving. With this in mind, we have undertaken a preliminary Study of how much alumni magazine space is allocated to the topics and issues alumni say are important to them as they determine the current value of the degree they earned from their alma mater.
The Impact of Association Status on Alumni Giving, Involvement, and Programming
The Alumni Attitude Study recently completed an advancement profession survey to identify the perceptions among development, communication and alumni relation professionals regarding the impact of association status--either dues or non-dues association--on alumni giving, involvement and programming.