Keeping up with the Alumni Attitude Study©
Late 2009 and early 2010 has been a very busy time for the Alumni Attitude Study (AAS). With appearances at such CASE events as the Regional Strategies Conference in Charlotte, CASE V in Chicago, CASE VI in St. Louis, an upcoming stop in Little Rock, Arkansas for the APIA meeting, and Tampa, Florida for CASE III; the AAS has been enlightening higher ed professionals throughout the country with innovative alumni attitudinal data.
The Alumni Attitude Study’s history of presenting at CASE district conferences dates back to its beginning in 2001 and now draws some of the largest crowds of the individual conferences. The data provided in these presentations are comprised of over 90,000 alumni responses from all across the country, helping to provide a “snap-shot” of what alumni need and want from their alma mater. In addition, these particular presentations address some best practices for using data to increase alumni participation and engagement.
The AAS will continue to support CASE and the higher ed community by providing insights into areas of research that can help enhance alumni communications, programs, and loyalty. In addition, the AAS has also presented for such organizations as CAAE, APCUAD, BIG XII Conference (alumni professionals meeting) and they will be at the upcoming APIA meeting. If your organization (of alumni professionals within the same state or athletic conference) would like a presentation on the aggregate summary of the participants in your group, please contact us at 866-471-8600.
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