These principles need to be the foundation of the survey project, from designing the questions to taking action on the findings.

Many people start by thinking about the questions they want to ask rather than thinking about what they hope to achieve by conducting the survey.  Good survey processes and questionnaires start with a clear understanding of the following five operational guideposts:

1.       “Begin with the end in mind.”  Know what results you’re looking for; and what you want to do with the results.  Question design and structure make a huge difference in allowing for insightful analysis, but only when they are correctly drafted in the first place. (more…)

Two-way Communicating

A survey process is generally viewed as a one-way communications device. Clearly a survey is asking for input/feedback – one direction. But, a survey is really a dialog – two-way communication.

The dialog begins with questions. The very act of asking specific questions sets context and establishes expectations; expectations which must be addressed through the complete communication cycle. With most survey initiatives the dialog abruptly – and regrettably – stops when the questions get answered. This is a serious mistake.

You take a positive, bold step when you ask your alumni to critique your institution.  You bolster the alumni relationship further when you show them you heard what they had to say. You seal the relationship when you show your alumni that their input drives the decisions you make. (more…)

2010 is off to a great start for the Alumni Attitude Study.  As the summer months approach, there are several highlights expected to make the rest of the year as good as or better than the year-to-date.  In addition to the many areas that the AAS will cover, (including introducing 2 new webinar topics that are of much interest to the Higher Ed industry and a presentation at the CASE Summit in NYC) we will be unveiling a new, exciting, and innovative facet of alumni research into the donor market.  This summer should prove to be very exciting as we will continue to assist institutions in the development of more precise and effective engagement initiatives for their donors.  (more…)