In our work presenting alumni attitudinal research and in conversations with advancement professionals around the country, we find overwhelming agreement about the importance of alumni feedback for the future success of the institution. (more…)

In a sense, jobs have “personalities” much as people do.  They can be either energetic or more passive; they may call for a lot of routine or (more…)

When universities and/or colleges decide to survey their alumni, it is most often because they want to know what motivates alumni to (more…)

University of Southern California, January 2008 (more…)

Select Findings From The Alumni Attitude Study’s Survey of Advancement Professionals:

The Perceived Impact of Association Status (Dues vs. Non Dues) on Overall Alumni Involvement, Giving and Programs (more…)