Two-way Communicating

A survey process is generally viewed as a one-way communications device. Clearly a survey is asking for input/feedback – one direction. But, a survey is really a dialog – two-way communication.

The dialog begins with questions. The very act of asking specific questions sets context and establishes expectations; expectations which must be addressed through the complete communication cycle. With most survey initiatives the dialog abruptly – and regrettably – stops when the questions get answered. This is a serious mistake.

You take a positive, bold step when you ask your alumni to critique your institution.  You bolster the alumni relationship further when you show them you heard what they had to say. You seal the relationship when you show your alumni that their input drives the decisions you make. (more…)

Student experiences differ widely from campus to campus and over time.  It is vitally important to understand these differences when (more…)