High value topic points, as opposed to talking points, come from a different question construct although they also play a role in the definition of equity-of-degree. Here we rely on questions about what is important to alumni about their student and alumni experience and where there are the greatest differences between importance and effectiveness. We ask student-related questions not to try and change the memory of that experience or even to use it as a primary source to influence current activities on campus. Rather, we are looking for the topic areas that are most related to value-of-degree for alumni and where they most want to hear about how things are better or different than when they were students. (more…)
Alumni want to know that the value of their degree is higher today than it was when they got the degree and that the university is doing things that will cause that value to be even higher in the future. The definition for value will vary from institution to institution but this theme is very consistent for all of the 135 universities and colleges for which we have data.
For example, at some schools value is about school rank, while at others it is more focused on relationships with faculty or accomplishments of students, and for others it is about campus aesthetics (physical plant). Â (more…)
Late 2009 and early 2010 has been a very busy time for the Alumni Attitude Study (AAS). With appearances at such CASE events as the Regional Strategies Conference in Charlotte, CASE V in Chicago, CASE VI in St. Louis, an upcoming stop in Little Rock, Arkansas for the APIA meeting, and Tampa, Florida for CASE III; the AAS has been enlightening higher ed professionals throughout the country with innovative alumni attitudinal data. (more…)
In our work presenting alumni attitudinal research and in conversations with advancement professionals around the country, we find overwhelming agreement about the importance of alumni feedback for the future success of the institution. (more…)
We are very pleased to report that the first two installments of the 2009 AAS Engagement Web Series have been a success. (more…)
