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Using Results

Communications

Keeping your finger on the pulse of your alumni base as perceptions and preferences change at a rapid rate is not an easy task.  Using quantitative metrics, the Alumni Attitude Study defines key drivers of alumni loyalty and provides the right information to successfully manage these issues. 

Use your survey results to create and implement the most effective communications for your alumni.

Editorial Boards
The Study identifies high-value “touch points” that correlate strongly with increased affinity.  Give your editorial board a menu of core messages that appeal to each alumni segment and help them create relevant, stimulating content.

Segmentation
Take the guesswork out of communicating with your alumni.  Past survey results have consistently shown that alumni from different age groups and eras like to be contacted in different ways.  The Study helps you understand and optimize each segment’s preferred medium, whether it is email, mail, magazine, or newsletter. 

Benefits and Services for Alumni
Give your alumni the benefits and services they request the most.  Increase their affinity by keeping them up-to-date on these benefits using their preferred contact methods.

Value of Degree
The Study reveals a number of factors alumni use to rate the value of their degree.  Recognize these factors and highlight on- and off-campus achievements to increase alumni satisfaction and overall opinion of the university.