The Questionnaire
Ask the Right Questions
The survey’s multi-dimensional look at alumni attitudes reveals high-impact action items for client institutions.
To achieve the highest possible response rate and get truly insightful results, the survey focuses on asking the right questions. The Alumni Attitude Study specializes in gathering the greatest amount of relevant information that will help you, as advancement professionals, strengthen the university-alumni relationship.
The survey questions focus on producing:
Actionable Results
Study results should always lead to action. They must clearly reveal which actions will have the maximum impact on the relationship with alumni. Accurate, actionable results depend on careful wording, construction, and style of questions in the survey.
Prioritized Improvement Opportunities
Study results should reveal opportunities to improve relationships with all alumni segments. A properly structured survey will help the organization identify these opportunities and understand the implications of their implementation.
Alumni Partnership
The survey should foster a two-way partnership between the university and its alumni. By directly asking for input in a professional, deliberate way, the university demonstrates that alumni opinions make a real and vital difference. After completion of the survey, implementing the other elements of the Alumni Partnership Model© will further enhance this relationship.
The survey not only identifies what your alumni want/don’t want or like/don’t like, but more importantly what issues most impact or drive their loyalty.