• Questionnaire Design
• Ask the Right Questions
• Personalize It
• Brand for Partnership
• Customize Questions

The Questionnaire

Begin With the End in Mind – Get the results that you need to enhance your alumni partnership without dedicating too much of your own time and effort in the survey process

In a style and manner 100% consistent with your brand, the AAS questionnaire ensures that you address the right issues in the right format for each of your key alumni segments, giving you a jumpstart on effectively understanding your alumni. 

Our proven formats and questions help you uncover your alumni’s perceptions about your programs, services, and methods of communication.  We find out why alumni participate (or don’t participate) in your association activities, volunteer opportunities and fundraising drives.  We analyze responses by era of graduation, tracking differences in perception and participation between each segment, and we address issues specific to your institution.

Following your brand guidelines, the questionnaire assesses alumni values, preferences, and perceptions of university performance.  The survey questions each alumna on her experience as both a student and an alumna; it also evaluates each alumnus’s current overall opinion of the university and the relevance of the association’s programs and services.

The stability of the survey instrument means you will always have comparable results, both with your own historical, present, and future data, and also with data from peer institutions.