Alumni Attitude Study© featured at 2009 CASE Summit in July!

The Alumni Attitude Study© will be featured at the 2009 CASE Summit Conference in San Francisco next month, July 9-11.

Click here to read more...

Alumni – A Different Kind of Stakeholder Group

I suspect that thinking about alumni in the context of which stakeholder group(s) they fall into enhances perspective. It allows advancement professionals to target their efforts to the areas of highest potential impact. This can be a real benefit when implementing strategies and tactics that come out of serious attitudinal profiling. We know that attitudinal research can have significant impact on the effectiveness of a university or college in its alumni engagement efforts and I suspect that using this stakeholder affinity model will only enhance those efforts.

Click here to read more...

Alumni Want to Know About the Increasing Value of Their Degree

Unlike the other three stakeholder groups, faculty and staff, students and their parents, and the community, alumni do not have a direct economic tie to the institution. As alumni, they, generally, do not draw a salary, are not matriculating, and often live far away from campus. Even though most alumni do not have a direct economic relationship with the institution; they are often its largest and most important supporter through both treasure and time. Why is this?

The answer may seem obvious...

Click here to read more...

2009 AAS Alumni Engagement Web Series – Coming this summer!

Beginning this summer, the Alumni Attitude Study (AAS) will host a series of webinars based on our nationwide survey findings.

Click here to read more...

Does your upcoming FY agenda include your alumni’s opinion?

With 2009 reaching the halfway point, we have all seen our fair share of tough economic times. Coincidently, today’s tough economy is all the more reason alums look to their alma mater for support and as a resource to help propel them through these challenging times.

Click here to read more...

In this issue:


Alumni Attitude Study© featured at 2009 CASE Summit in July!

Alumni – A Different Kind of Stakeholder Group

Alumni Want to Know About the Increasing Value of Their Degree

2009 AAS Alumni Engagement Web Series – Coming this summer!

Does your upcoming FY agenda include your alumni’s opinion?


What others are saying about the AAS...


Col. (RET) T. Raleigh Mann
Mercer University

Senior Associate Vice President for Alumni Services

“There were several benefits realized: the first and most important benefit is that it gave our alumni an opportunity to respond to a University request for feedback on how we can improve the educational journey at Mercer thereby emphasizing to alumni that we care about their feedback. This strengthened alumni support of the University and showed that we really care about how they felt about their Mercer experience. While we have always said we appreciate alumni input, this demonstrated that we really do care about their input. It reinforces that there is power in partnership. It provided valuable information on a variety of topics to a wide range of alumni in an affordable and efficient process- something that would be very difficult for us to do.”

 

For more information about the Alumni Attitude Study, contact Aaron Osborn, Director of Sales and Marketing, or Rob Shoss, Managing Consultant, at 866-471-8600.