Alumni Attitude Forum Goes Live

As a specialist in the area of alumni attitudinal research, PEG, Ltd. is dedicated to helping alumni professionals continuously increase alumni engagement during today’s challenging economic times. Within the current economic downturn, a strong focus on fundamentals and precise initiatives to increase alumni engagement are essential responses. PEG, Ltd. has created an online forum where alumni professionals from across the country can share ideas and strategies to help create and deliver success within the current economy. Our goal is to open a gateway of communication to those who wish to share and gather ideas, success stories, and future initiatives that will motivate their alumni to become further engaged. Additionally, we would like to offer direction in the development of “next step” action items based on the results of our research. We invite you to share your planning and implementation strategies resulting from your institution’s participation in the Alumni Attitude Study. Join our online forum and share your stories of success and the initiatives that are allowing you to weather today’s economic storm, and see what others are doing that may be helpful in the continuous advancement of your institution.

You can participate in the forum by visiting http://www.alumniattitudestudy.org/forum/

We look forward to your input on the Alumni Attitude Forum!

Age and Ethnic Distinctions in Alumni Attitudes

With over 150,000 responses to a standardized survey questionnaire of alumni attitudes from more than 120 institutions of higher education, The Alumni Attitude Study© (AAS©) database is a goldmine of information. Several findings from the rather large database have been described and reported over the years, but up to now we have not taken a close look at the similarities and differences of perceptions between the various demographic groups which constitute the database. Having now completed a first-look round of research into those domains, we offer the results described herein. Click here to read more.

On the Question of Validity

Occasionally we get questions about the validity of the AAS© research. In part to answer some of those questions, and in part to educate our broader audience about The Study© and its value, we thought it would be a good idea to address that issue here in our blog.

It is very important right up front to recognize that The Study© is not designed to define anything; nor is it necessarily attempting to prove anything. If we were to pose a null hypothesis for testing through The Study©, it would be something along the lines of “there are no differences of opinion among alumni.” But you can clearly see that is not the intention of the research, either. Hence we make no statements about proving or disproving such a hypothesis. Nor are we using the data to establish any hypotheses or generate any theories, so there should be no concerns about attempting to operationalize any particular phenomenon/a. Click here to read more.

 

In this issue:


AAS Forum Goes Live

Age and Ethnic Distinctions in Alumni Attitudes

On the Question of Validity

 

What others are saying about the AAS...


Debbie Garrick
Winthrop University

Executive Director of Alumni Relations

“The Alumni Attitude Study was money well spent by our Alumni Association. It gave us great benchmarks, and more importantly, a plan of action for meeting the needs of our alumni.”

Kate Shaheed
CSU - East Bay

Director of Alumni Relations

“This is the perfect time for us to have done this research. With budget cuts looming, we can use our alumni input to eliminate programs that are less productive or of less interest to our alumni. More importantly, we can focus our efforts directly on the things that have the most opportunity to engage our alumni during these critical times.”

For more information about the Alumni Attitude Study, contact Aaron Osborn, Director of Sales and Marketing, or Rob Shoss, Managing Consultant, at 866-471-8600.