The Survey Process
Two-way Communicating
A survey process is generally viewed as a one-way communication device. Clearly a survey is asking for input/feedback - one direction. In truth, a survey is really a dialog - two-way communication.
The dialog begins with questions. The very act of asking specific questions sets context and establishes expectations; expectations which must be addressed through the complete communication cycle. With most survey initiatives the dialog abruptly - and regrettably - stops when the questions get answered. This is a fatal mistake.
The AAS - incorporating the Alumni Partnership Model - ensures that the communication cycle will be complete.
You take a positive, bold step when you ask your alumni to critique your institution. You bolster the alumni relationship further when you show them you heard what they had to say. You seal the relationship when you show your alumni that their input drives the decisions you make.
Demonstrate your commitment to a two-way partnership by sharing the results of your Study with a broader audience throughout the university.
From an in-depth presentation of findings to executive summaries and articles for publication, the AAS will help you cultivate the relationship between institution and alumni.
Your alumni feel empowered when voicing their opinions. When you ask alumni “How important is this program?” and “How well is your university/association doing it?” you do not just gain insight into alumni perceptions, you also take the first step in improving those perceptions, by demonstrating your desire for an active, two-way dialogue with alumni.