• History
• Underlying Principles of the AAS
• The Alumni Partnership Model
• Design Principles
• AAS Live Overview

AAS Overview

Underlying Principles of the AAS Process

Actionable Results
Actionable results begin with careful question wording, construction, and order. Results can and should guide an organization toward those improvement opportunities that would have the most impact.

Prioritized Improvement Opportunities
The true measure of a survey’s efficacy is in the extraction of action items that can be implemented to enhance the alumni relationship. Properly structured survey research will assist the organization in identifying improvement opportunities and understanding the implications of their implementation.

Enhanced Brand/Image Recognition
It is very important to brand your survey as an institutional communications piece. All communications represent opportunities to increase brand awareness and goodwill among the alumni population. These branding benefits accrue even among those that do not complete the survey. The specific elements (logos, colors, etc.) of the brand are introduced and reinforced.

Alumni Partnership
By directly asking for their input in a professional, deliberate way, the university demonstrates to alumni that their opinions are important. The institution is entering into a different type of relationship – one in which alumni input is highly valued. Implementing all elements of the Alumni Partnership Model© will further enhance this relationship.