About the Study
Core Principles
The Study founders were looking for a continuing stream of alumni feedback and high quality, usable data that would help them make informed decisions on alumni advancement issues. PEG developed the Alumni Attitude Study© to provide this information, incorporating the following underlying principles:
Actionable Results
Study results should lead to action. Accurate, actionable findings depend on careful questionnaire design, effective survey administration, and proven statistical analysis of responses. In addition, comparative data analysis across multiple peer institutions would add context to the results and highlight critical issues for each university to address.
Prioritized Opportunities
Study results should assess performance, emphasize priorities, and identify opportunities with the highest potential impact. Alumni not only rank the issues most important to them, they also rank the university’s performance on those same topics. Study results must clearly identify the most important issues with the lowest perceived performance ratings.
Enhanced Brand Recognition
All communications should increase brand awareness and goodwill among alumni. The Study brands every communication with the individual institution’s logo and brand elements, making sure alumni recognize the look and feel of their alma mater. Each time an alumna sees the university’s brand, she feels the university reaching out to her – even if she doesn’t respond. These branding efforts reinforce a lifelong relationship between alumni and university.
Increased Alumni Partnership
By directly, deliberately asking alumni for feedback, the university demonstrates that alumni opinions really do matter. The institution enters into a valued partnership with each alumnus it engages. Later, when it implements the elements of the Alumni Partnership Model this relationship will be even further strengthened.
Put Your Findings in Context
Compare your data with historical and future results – at both your own and other institutions. Find out how your alumni’s perceptions change over time and how well you compare with peer institutions.