• History
• Underlying Principles of the AAS
• The Alumni Partnership Model
• Design Principles
• AAS Live Overview

AAS Overview

History

In 2001, a group of advancement professionals from 11 major universities and alumni associations asked market research specialists Performance Enhancement Group, Ltd. (PEG) to design a better method for gathering and comparing alumni feedback. All of these institutions gathered alumni feedback on an occasional basis, but could not do it more often because of the prohibitive cost in both time and money. They shared a common goal:  to measure and compare alumni perceptions and preferences, and to then use this data to strengthen alumni relations overall.

Working closely with this founding group, PEG designed a cost-effective and easy-to-implement tool to record and measure alumni attitudes over time. They carefully chose questions and devised delivery methods that institutional staff could tactically implement without hassle.  They developed analyses that would maximize budgeting, programming, and strategic planning.  They built a database to capture and share alumni data across institutions and they established benchmarks to give survey results appropriate context.  Together, PEG and this collective of advancement professionals created the Alumni Attitude Study©.