About the Study
Benefits to Participants
Participants’ survey results remain in the Study’s database for up to six years. This provides a robust, extensive pool of comparable data, while allowing meaningful longitudinal analyses.
Study participants reap many tangible benefits through a closer relationship with alumni.
Increased Partnering
The Study engages alumni in a conversation that shows your sincere interest in their opinions, not merely their donations. The Study gives all alumni, not just high-end donors, a voice. The plans you make, based on their responses, reinforce your commitment to a lifelong, mutually beneficial relationship with all alumni.
Improved Strategic Orientation
Participants gather critical information for better strategic planning. You will identify key motivators for specific alumni segments and uncover high-impact touch points to use when crafting your communications. You will also gain a comprehensive understanding of real alumni values.
Targeted Implementation
Armed with such powerful information you are better equipped to plan, aim, and execute more effective alumni programs, communications, and development strategies.
Leadership Within the University
When it proves itself a reliable representative of alumni views – through objective, measurable, rather than subjective, anecdotal evidence – an alumni association or alumni relations office establishes itself as a clearinghouse of alumni opinion and plays a more influential role within the university at large. Through active partnership with its alumni, the organization becomes an increasingly powerful and important voice in the university community.
Resource Optimization
Perhaps these issues would be of somewhat less concern if you had access to unlimited resources. Given that most organizations must operate within the constraints of very limited resources, however, it makes sense to deploy those resources for maximum return on investment. The identifying and prioritizing natures of Study results inform those decisions in ways never before possible.
Consistent application of the Study helps participants evaluate the significance of their results. After a second participation in the Study, shifts in alumni satisfaction and attitudes shed light on important performance issues. The Study can then adapt to address the most current issues of interest for your university, association, or organization.