About the Study
The Alumni Attitude Study©, a cooperative, international program, helps universities and colleges uncover, assess, and compare the satisfaction, opinions and giving trends of alumni.
More than 100 universities and associations have now surveyed their alumni through the Study. Although each institution has a unique set of issues and requires a carefully selected survey strategy, they have all benefited from the experiences and insights of previous participants and have contributed to a database of survey responses that is available only through the Study.
No other market research program offers this breadth of alumni data along with this depth of statistical, competitive analysis. And it’s all in an easy-to-use, cost-effective program.
The Alumni Attitude Study©, offers your institution the tools to:- Improve alumni satisfaction and prioritize your budget by identifying valued programs and interesting feature articles
- Engage alumni segments by targeting your communications to their opinions and feedback
- Create an integrated plan to manage alumni satisfaction and expectations
- Measure alumni program performance based on participation and satisfaction
- Determine which issues drive university loyalty and financial support
- Develop a university-wide consensus on alumni management
- Analyze, compare and benchmark your results against other institutions
Understand alumni attitudes, opinions and giving trends and you’ll become a more active and respected advocate for your alumni. Improve alumni relations and you’ll strengthen school loyalty and increase alumni donations.