AAS Overview
The Alumni Attitude Study© (AAS©) is a cooperative effort among institutions to measure and compare the values, preferences, and perceptions that motivate alumni to engage with their alma mater. Since its inception in 2001, the AAS has delivered unparalleled attitudinal and engagement data to institutions to help further alumni engagement efforts. By implementing this type of high-level research, institutions are provided with more precise directives toward the matters that mean most to their alums. In addition, AAS participants have experienced tremendous success in putting into action those items which their alums noted as being of highest value. Furthermore, this gives participating institutions the opportunity to communicate their findings and the proposed efforts to their alumni, thus further enhancing the relationship with the institution’s most valuable stakeholders, the alumni.
The AAS:- Assesses institutional performance on alumni-related initiatives
- Quantifies alumni attitudes and opinions
- Compares results to peer institutions
- Sets baselines and benchmarks to measure and track progress
- Opens a dialogue with alumni about things that matter most to them
- More effectively and efficiently provide programming, services, and communication
- Become more successful at connecting alumni back to the institution
- Confirm suspicion about strengths and weaknesses of alumni relation efforts
- Identify specific areas of alumni interest/concern
- Show appreciation to alumni for their feedback and opinions
- Bolster their case for difficult decisions on agenda additions, cuts, or changes
- Further enhance campus-wide support for alumni-related initiatives
