What inspires your alumni?

The Alumni Attitude Study (AAS) is a cooperative effort among institutions to measure and compare the values, preferences and perceptions that motivate alumni to engage with their alma mater.  The Study, which was initiated in 2000, has developed a reliable and cost effective survey process that provides Study participants with survey “comparables” and “benchmarks” to help assess institutional performance on alumni communication, development and programming efforts.   

When you conduct the Survey, you engage your alumni in a dialogue. You strengthen your relationship with them, build your brand, and show them that their opinions really matter.  At the end of the survey, we present you with detailed analysis, key findings and suggested action items to enhance services and increase alumni participation.  You will discover your alumni’s needs and preferences -- by age, gender, era of graduation and more – and learn how to target each of these segments with impact. 

If you choose to survey your alumni through the Study, you can be sure your unique issues will be handled with a high level of expertise and integrity, all designed to give your survey results--and your proposed actions--the credibility needed to gain wide support and ready acceptance. 

Key Findings

• Communication Identify and utilize the most effective methods of communicating with your alumni through attitudinal research.  Engage diverse alumni segments using the medium of communication and frequency each prefers.
• Programs Increase alumni participation and engagement by prioritizing programs they request.  Tell them about successful programs and you double the positive effect.
• Development Enhance alumni engagement through targeted messages to specific segments, based on their own genuine interests and values.
• Membership Understand what motivates alumni to join your association and remain active members.  Learn how to engage alumni of different eras by revealing their university through the eyes of their peer groups.