What inspires your alumni?
The Alumni Attitude Study (AAS) is a cooperative effort among institutions to measure and compare the values, preferences and perceptions that motivate alumni to engage with their alma mater. The Study, which was initiated in 2000, has developed a reliable and cost effective survey process that provides Study participants with survey “comparables” and “benchmarks” to help assess institutional performance on alumni communication, development and programming efforts.
When you conduct the Survey, you engage your alumni in a dialogue. You strengthen your relationship with them, build your brand, and show them that their opinions really matter. At the end of the survey, we present you with detailed analysis, key findings and suggested action items to enhance services and increase alumni participation. You will discover your alumni’s needs and preferences -- by age, gender, era of graduation and more – and learn how to target each of these segments with impact.
If you choose to survey your alumni through the Study, you can be sure your unique issues will be handled with a high level of expertise and integrity, all designed to give your survey results--and your proposed actions--the credibility needed to gain wide support and ready acceptance.
The Alumni Attitude Study was money well spent by our Alumni Association. It gave us great benchmarks, and more importantly, a plan of action for meeting the needs of our
alumni.
Debbie Garrick
Executive Director
Winthrop Alumni Association
- The information provided by the AAS research was very helpful to us in updating our strategic plan and developing efforts to enhance our alumni engagement.
Nicki Meneley
Chief Marketing Officer
Purdue University Alumni Association